Case: Projections Film Festival
Client: Roberts & Tilton
Overview: Branding, logo, poster/announcement, Web site and advertisements for a film festival organized by Aaron Rose at Roberts & Tilton in Los Angeles.

Projections was a festival of rare yet highly influential films, organized by world-renowned curator Aaron Rose and hosted by Roberts & Tilton gallery. Opening on Saturday, January 16th and running through February 20, 2010, Projections featured short and feature-length films by 31 of the most poignant, under-the-radar filmmakers of our time.

Having collaborated with both Rose and Roberts & Tilton in the past, Ramos was tapped to produce a logo, poster, program and schedule, Web site, advertisement and tote bag. Both he and Warner saw this as the perfect launch job for the agency, and the duo quickly set to work.

Process

In the initial challenge of the logo, from which all other elements of the project would flow, a bold, letter-pressed font was selected, creating a classic, handcrafted feel. Rose offered highly detailed art direction--from concert and political posters to fonts to detailed layouts in the revision process--and Ramos and Warner were happy to blend his concepts into the final, functional design.

The project presented a host of design and production challenges, all of which were handled with aplomb. For example, while juggling revisions to the festival's poster, Ramos also laid out and designed the program, with good reference and keen copyediting provided by the Roberts & Tilton staff. Mason worked largely as the creative director, managing the myriad facets of the project and keeping everyone on schedule.

Once the final poster and program design were completed, the Roberts & Tilton Web site needed to reflect the happenings of the event. A special sub site was created to be the central point of information and promotion for this month-long festival. The Web site also incorporated video to tease out the films.

The final steps in the job were a host of advertisements, a promotional tote bag and an e-mail blast, all of which had to be created, designed and production-managed. In addition, the LA Weekly sponsored the event by donating a full-page ad, plus various digital counterparts for their own site along with e-mail promotions. (The premium tote bag, which featured the names of the participating filmmakers, turned out to be a nice and smartly designed memento.)

Responsibilities

Branding, design strategy, creative concepts, research, project management, graphic design, print production, information design, front-end development, XHTML development

http://robertsandtilton.com/projections/

Projections